A few weeks ago, there was a TechStuff episode about social media faux pas. Chris and I talked about how things you post on Twitter, Facebook or other social sites and services can come back to haunt you. It doesn’t even have to be something bad — it can just be a message that’s open to multiple interpretation. According to The Guardian, that’s just what happened to Chris Cornell.
Back in the day, Cornell fronted the band Soundgarden. It was one of the bands along with Pearl Jam, Nirvana and others that led the grunge movement. But Soundgarden released its last studio album back in 1996. The members of the band have moved on to work on different projects. And then, in 2010 Cornell tweeted the following:
The 12 year break is over amd [sic] school is back in session. Sign up now. Knights of the Soundtable ride again! soundgardenworld.com.
What Cornell meant was that the former band members had decided that they weren’t doing enough to thank their fans. Their intent was to relaunch a fan Web site and create a new fan club. But that’s not how fans interpreted the message. Rather, they thought it meant Soundgarden was coming back full force. And enough people thought and wanted this that eventually the band felt like it had to happen.
In 2010, the band played a few venues. And now they plan to work on some new songs. And it’s all because a message on Twitter made quite a stir.
I consider this a cautionary tale. Be careful what you post on social networking sites, or you too may encourage a grunge band to reunite and make music again. Remember, with great power comes great responsibility.