While I was walking around the press center, I happened across an unusual sight. I saw a businessman riding a Segway tricked out with gold rims and a flame paint job. But then, this is Vegas, so I thought perhaps it was just an eccentric high roller. Turns out it was the CEO of Monster, Noel Lee. Now, I didn’t make it over to the Monster press conference — it’s impossible to see every conference on your own at CES because companies will schedule events opposite each other. But I did catch up on what’s going on with them. More after the jump!
First, Monster’s press conference was filled with celebrities. Nick Cannon, Sugar Ray Leonard and Xzibit took the stage at one point or another during the event. The focus of the conference was on various lines of headphones and Monster’s marketing strategy to bring together fashion, technology and the worlds of sports and entertainment. Ultimately, it seems that not a lot of new tech was on display.
But sometimes you don’t need flashy tech to grab headlines at CES. Sometimes a celebrity’s appearance can grab enough attention to get you through the show. I’m reminded of Justin Bieber showing up to dance with robots, or Lady Gaga appearing to promote camera sunglasses or even Slash coming out to play the opening riff of “Welcome to the Jungle” before being devoured by the smoke monster from Lost (I might not be remembering that last one accurately).