Posts Tagged: ‘viral marketing’

Unless you’ve been under a rock or away from the Internet for the last week or so, you’ve probably heard at least a snippet of young singer Rebecca Black’s video for her song, “Friday.” And if you’ve heard it, you’re likely doing one of three things right now: You’re giggling, moaning in agony or singing it to yourself — as you either giggle or moan in agony.

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Shark attacks are the stuff of nightmares. If you visit Frenzied Waters, you’ll see for yourself.

The site is part of a viral marketing campaign that began when several prominent bloggers received packages in the mail. Each package contained a jar, which in turn held contents related to a victim’s death due to shark attack (including a sign about a beach closing and a pair of ripped, bloody swimming trunks). Who were the victims? The bloggers themselves played that role.

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