Posts Tagged: ‘Run for Your Lives’

Have you ever started researching something cool and come across something even better? As I delved into yesterday’s post, I spied a truly mind-blowing tidbit: In April, the marketing firm that partnered with Reed Street Productions to put together the “Run for Your Lives” 5K race instituted the world’s first zombie marketing division. I would say “my head just exploded” or something like that, but I think the zombies would like that just a little too much. So, who are these guys?

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If you like your zombies more “28 Days Later” than “The Walking Dead,” then you’d probably love something like the “Run for Your Lives” 5K race. If you’re wondering what competitive running has to do with zombies … well, not much, unless you’re running from them, of course. This October, however, 10,000 brave runners will test that theory by running a standard 5-kilometer (3.1-mile) race that just so happens to be riddled with undead creatures that want to eat them.

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