Posts Tagged: ‘Google Caffeine’

Just the other day, Jonathan Strickland wrote about Google’s Caffeine, and if you missed it, the American search giant is trying to redefine the way it crawls the Web, indexes pages and ranks search results. As Jonathan pointed out, some think that Caffeine is a response to Microsoft Bing, but even as fast as Google moves, it still couldn’t rush a brand new search system to market that quickly. I mean, it was no secret that Microsoft was working to replace Live Search, but similarities between the two systems are likely to be fairly coincidental, unless there was some serious leaking of proprietary information going on.

But why would Google have been working on a new way to rank pages in search? Google’s lead may seem commanding — 65 percent to a combined 28 percent for Yahoo and Microsoft, as The New York Times’ Miguel Helft pointed out — but that’s not the whole story.

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It’s pretty clear that Google doesn’t subscribe to the philosophy of “if it ain’t broke, don’t fix it.” The company is currently working on a massive, yet subtle, overhaul of its search engine technology. The code name for the project is Google Caffeine, and you can start using a preview version of it right now.

If you click that link, you’ll see a search engine page that looks amazingly similar to the current Google page. In fact, it will look identical apart from the URL. That’s because the Google Caffeine project isn’t about updating Google’s user interface. Instead, the company is trying out new ways to index Web sites and organize them for searches.

Google developer Matt Cutts blogged about the project on Monday. Cutts explains that casual users won’t really notice a difference in their search results and even power users may find differences to be hard to spot. Cutts points out that search results will change but it may take an eagle eye to notice it.

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