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It was bound to happen sooner or later. Today Disney and video streaming site Hulu announced a partnership that will put Disney and ABC programming onto the site. And, according to John Paczkowski at All Things D, Disney isn’t just adding programming, it’s becoming a partner in the venture. In fact, it’s taking a 27 percent stake.
Paczkowski said that no ESPN material will show up on Hulu as a result of this agreement. And nothing was said about Disney animation, which bums me out. I’d really like to be able to view classic animated shorts online. Though maybe that’s what the press release says when it said “popular library titles from the Walt Disney Studios.” Somehow I doubt it.
What will you see? You’ll be happy if you’re a Lost or Gray’s Anatomy fan. Also, Desperate Housewives, Private Practice, Jimmy Kimmel Live and other ABC shows. There’ll be soaps, ABC Family programming and some Disney Channel original programming.
Some days it seems like the real purpose of the Internet is to provide a platform for power struggles between massive companies. Last year the big story was Google and Microsoft playing tug-of-war with Yahoo. This morning, the story is about The Walt Disney Company announcing that it will start providing short form videos to YouTube.
According to AP News, Disney has agreed to provide content to YouTube under an ad-revenue sharing agreement. Currently the company allows full episodes of its shows to broadcast on ABC.com, Fancast and AOL. But this agreement with YouTube only covers shorter videos and excerpts, not full episodes.
Earlier in the week, there were rumors floating around that Disney was in talks with Hulu, a popular video site. Hulu currently serves video content from providers like NBC Universal and Fox. Had the Walt Disney Company elected to move videos to Hulu, it would have created a more robust service.
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