If you’re like me, you enjoy using services like Hulu to catch up on shows and watch a movie now and then. It’s convenient — you can tune in whenever you like and watch streaming video. Who needs a television when you can access great content online?

That’s exactly what cable companies like Comcast and Time Warner are worried about. I first heard about this service on CNET’s Buzz Out Loud program. These companies recognize that customers want to access entertainment on their own terms. But that might also mean customers could decide to give up cable subscriptions and switch to the Internet for all their entertainment needs. In order to meet customer needs without giving up too much in the way of profits, Comcast and Time Warner have devised a program called TV Everywhere.

As Wired reports, the program will allow existing cable subscribers to access premium television content online. Only cable subscribers will be able to view the content. In other words, you can’t just dump your cable service and expect to watch the programs under this “premium content” umbrella. Even if you never turn your television on again, you’ll still need to pay the cable fees to watch the shows.