Not only is Google watching you, they’re also planning on using the information they glean from your activities to target advertising to your interests. It’s called behavioral targeting, and according to Miguel Helft of The New York Times, members of Congress and privacy advocates aren’t exactly thrilled with the idea.

It seems like the search juggernaut is aware, and has already taken steps to evade controversy by offering to allow people to edit personal information that the company is keeping. You also, Helft said, will be able to have your name removed from the “interest-based” advertising list. Center for Democracy and Technology CEO Ari Schwartz feels that Google isn’t doing enough to let people know about the information the company is collecting about them, and isn’t making much of an effort to tell people how to get out of the program, either.