It wouldn’t be CES without a company making a weird announcement. For example, today Sharp announced that future television sets from the company will feature a special film that is modeled after the nanostructures in a moth’s eye. These structures are antireflective — they disperse light so that the moth’s position isn’t given away to a wandering predator. This inspired engineers to look into designing display surfaces with similar features to reduce reflections.

The surface of a moth’s eye is covered in little protuberances that refract the light in such a way that hardly any light reflects out from the eye. Not only does it help keep the moth safe from predators, it also aids the moth’s night vision by capturing more light.

Sharp plans on using a coating that mimics the surface of a moth’s eye for television displays. This isn’t a new idea — a paper in Optics Express suggested using a similar approach to design solar panel cells. The benefit is clear — by reducing reflections, the solar panel can capture more of the sun’s energy and convert it to electricity. Sharp is looking at using the same tech to cut down on glare. It might not save the world but it could make home theater enthusiasts very happy.

Sharp also unveiled several new big-screen televisions, smart TVs and ultra high definition sets that the company says will hit the market in 2013. But I just want a chance to look a Sharp television set right in the moth eyes.