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The Fall and Rise of Rebecca Black

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Unless you’ve been under a rock or away from the Internet for the last week or so, you’ve probably heard at least a snippet of young singer Rebecca Black’s video for her song, “Friday.” And if you’ve heard it, you’re likely doing one of three things right now: You’re giggling, moaning in agony or singing it to yourself — as you either giggle or moan in agony.

Of course, if you’ve heard it, you completely understand the “moaning in agony” reaction. Because, you see, this young lady’s video has gone viral — for all the wrong reasons. Let’s recap, shall we? We’ve got inane lyrics (just pick a seat already!), a video that looks like something the Disney Channel put out in 1995, enough Auto-Tune to make T-Pain cry and … don’t even get me started on the rap verse in the middle. None of this is poor Rebecca’s fault, as she seems like a sweet kid with a nice stage presence. But that hasn’t stopped the masses from piling on in a big way. In fact, an article on The E! Channel’s Web site actually posed the question, “Is Rebecca Black’s ‘Friday’ Really the Worst Song Ever?”

Well, no. And now the likes of Lady Gaga and Simon Cowell are coming to the girl’s defense. Yes, the backlash has officially begun. Cowell told the Huffington Post that “she hasn’t done anything wrong,” Gaga declared the young singer “a genius” on PopEater and teen sensation Nick Jonas has apparently covered the song. If that wasn’t enough, all that vitriol may send her laughing all the way to the bank: “Friday” has cracked the top 30 on the iTunes chart and Forbes estimates that she’ll make about $1 million from download sales. (Remember, kids: A dollar spent ironically is still a dollar spent.) And then there’s this:

There’s just one thing wrong with all this sudden Rebecca Black love: What if we’re all getting punked here? That’s what the guys at ReelSEO.com seem to think. As they so eloquently put it, “We’re all being trolled so hard.” (Their italics, not mine.) “We’ve been set up and manipulated — played like a second-hand guitar.” They believe that the company behind the clip, Ark Music Factory, intentionally put a subpar video on the Internet just to be mocked. Notice that the video appears on Ark’s YouTube channel — and Rebecca doesn’t have one. They also note the fact that the clip just came out of nowhere. Usually there’s a bit of buzz before something goes viral, but “Friday” appeared on multiple aggregation sites almost instantaneously. Also, what’s up with this?

I have no idea what’s going on with this young girl and her suddenly mysterious viral clip, but I wish her luck. In a perfect world, she’ll come back to the music biz in 10 years, ready to rock à la Alanis Morrisette in “You Oughta Know.” I can’t wait to see what she uses as inspiration for that one.

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