Last week I wrote about the risqué Ubisoft title “We Dare.” A couple of people brought up the point that even though the game is rated 12 in Europe, it’s clearly not marketed for tweens and teens. This is completely true, and I definitely wasn’t trying to insinuate anything along the lines of, “A game company is going after the innocence of our youth, oh, think of the children!”

My comments about the rating were because, even though there’s apparently no nudity or graphic violence in “We Dare,” a rating of 12 seems low for a game whose whole point is simulating sex acts (or at least foreplay acts). But that’s more of an example in the shortcomings of rating systems in general than a comment on how the game is actually being marketed. “We Dare” may meet the letter of the law of a rating of 12, but not the spirit.

It also stresses the important of parents becoming familiar with the games their kids are buying and playing rather than relying on ratings to do the job. Even if you’re of the view that American culture is too restrictive and negative about sexuality, kids playing a video game that encourages spanking and stripteases might seem a little off. It’s probably at least one giant step beyond your typical game of “Truth or Dare,” even when played among older teens. (Although, it’s been close to 20 years since I played “Truth or Dare,” so …. )  And in parts of Europe where attitudes toward sex are markedly different from in the U.S. — this potentially NSFW slideshow from Slate comparing the U.S. and the Netherlands gives some examples — “We Dare” still doesn’t seem quite in line with encouraging responsibility and mature sexual decisions among teenagers.

So, to sum it up: The marketing for “We Dare” is aimed at adults, but that rating of 12 is a little problematic.

IGN has also tracked down that “We Dare” isn’t going to be released in the U.S. anyway, so anybody in the States either dreading or looking forward to what my friend Lauren called “Mii-based makeouts” can either breathe a sigh of relief or start researching whether the PS3 release is region-free.

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