We can thank Mad Men’s Christina Hendricks for not only pop culture’s recent warm embrace of womanly curves, but also a newfound appreciation for redheads. A natural blonde, Hendricks has dyed her hair since adolescence, notes a New York Times article chronicling the fashion’s recent doting on gingers. Along with Hendricks, Emma Stone, Rhianna, Julia Roberts and other celebrities have also contributed to the hair color’s movement from social outcast to prom queen. And thank heavens, this brunette says. Amid a sea of blonde and brown, redheads provide the spice, and its about time we appreciate it.
Often, redheads are lumped together as outsiders, as graphically symbolized in MIA’s controversial “Born Free” music video released earlier this year. Studies on hair color stereotypes (see: vacant blondes) also confirm that redheads are often unfairly judged. In fact, a series of studies starting in the late 1970s investigated why so people (80 percent of respondents in one survey) dislike redheads at face value. The conclusion? Gingers get the evil eye at times merely because of their rarity, making up only 1 percent of hirsute population. The researchers explain: “This stigma decreases the attractiveness value of people with red hair, resulting in low likeability scores.” Those people have obviously never seen Christina Hendricks.
Or maybe the anti-ginger prejudice because some of us are secretly jealous of those gorgeous auburn locks. I know I’m not the only one who pulled an Angela Chase and dyed my hair a burgundy of sorts. And anyone who has attempted to sport a shade of red knows that it isn’t a one-size-fits-all color. As a hair stylist told the Times: “Blue- or green-eyed ladies with cream-colored skin carry the redheaded look best. If one has gray hair, dying it red can make it look artificial very easily.”
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