The OKCupid Blog can have some really interesting articles – the statistical analysis often reveals things you would never imagine. For example, the whole idea of statistically analysing profile photos to determine whether or not you should look at the camera and whether or not you should smile was fascinating:

How to (scientifically) create the best online dating photo

In the same way, this recent post is also fascinating, if for no other reason than because it shows you the real lay of the land when you go to a place like eHarmony or Match.com:

Why You Should Never Pay For Online Dating

In a nutshell:

So, having given eHarmony the benefit of the doubt at every turn… only 1/30th of the “20 million users” they advertise is someone you can actually talk to.

750,000 people is still a lot of people, but you have to chew through a huge number of dead accounts (29 out of 30) to find the live accounts, and the whole process can be really frustrating.

Good article.

See also: Finding your soulmate

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