This is a very cool conceptual video that demonstrates how digital magazines of the future might look on a full-color touch tablet. There is a demo version of of PopSci as well as the thinking around it, known as “Mag+”:

From the video’s description:

Bonnier Research & Development shows with the company Berg from London a concept video on the future of digital magazines. More information:

Mag+, a concept video on the future of digital magazines

“Magazines have articles you can curl up with and lose yourself in, and luscious photography that draws the eye. And theyre so easy and enjoyable to read. Can we marry whats best about magazines with the always connected, portable tablet e-readers sure to arrive in 2010?

It all looks very cool. One interesting aspect of the demo is that there appears to be no advertising in the magazine of the future. Watch the video – their proposed layouts and all the demo articles they present contain zero advertising.

Here’s what Sports Illustrated may look like in the future in its digital form, as proposed by Time Inc.:

It doesn’t contain any advertising either.

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