Hello podcast listeners, friends and members of the SYSK Army [formerly "Nation"]. Hope you’re all safe and sound, wherever you lay your head. Not a lot of time today, folks so on with the show…

This week on the SYSK podcast program we covered infant memory and product placement. Tuesday’s show was all about how babies, with their edible little soft knees, form and retain memories. Turns out, much like we expected, that there’s no way you can remember being born. For years it was believed that this was because our tiny little brains can’t make memories at that age, but it’not exactly true. It’s really more about how we file away these memories and associate events on a time line. Groovy.

Yesterday we covered product placement, and despite our best efforts, we have not yet had Budweiser beer or Twinkies sent to us by the truckload despite our glowing endorsement of their products. We went over how it all works in movies and TV and named some of the more famous uses of product placement. The coolest one was in the movie “I, Robot.” Not only did they place a super cool Audi in that movie, but it was actually designed and built specifically for the futuristic action film. Again, groovy.

So that’s that, folks. Sorry to keep it short, but we’re doubling up on recording today to build up a “kitty” for the the upcoming holidays. Even podcasters need some time off every now and then!

Have a great and safe weekend, and enjoy the lovely fall weather.

Reading is fundemental:
How Product Placement Works
Can a person remember being born?
Advertising Quiz